Sole Technology Discloses Eco-Audit Results, Aims for Carbon Neutrality

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LAKE FOREST, Calif. -- Sole Technology, parent of etnies and other action sports clothing and footwear brands, released the results of an internal eco-audit that measured its carbon footprint and laid the foundation for future goals.

Using data generated over more than seven years, the audit focused on the company’s carbon emissions, waste and water consumption. Sole will now use the data to begin trimming its footprint with the intention of becoming carbon neutral by 2020.

"We are confident that the future looks bright for eco-conscious corporations, and we strive to be a leader in the field every day," said Roian Atwood, Sole’s environmental affairs manager. "By sharing our findings and making a conscious effort to use the results to alter our business practices and impact on the environment, we hope to play a key role in changing today's corporate culture for a stronger tomorrow."

Sole Technology, owned by former professional skateboarder Pierre Andre Senizergues, produced 40,000 tons of carbon dioxide emissions in 2007, the audit found. Roughly 58 percent of emissions originated in the footwear manufacturing and development processes through fossil fuel and electricity consumption. Eighteen percent came from producing its cardboard boxes, and another 8 percent of emissions originated in logistics and shipping.

The company recycled 57 percent of the 72,000 pounds of internal trash generated, which is nearly twice the national average. Ninety-five percent of the company’s water consumption came from apparel development.

An internal green team of department executives called the Blue Bin Brigade will help the company with its plans to recycle 70 percent of its waste by 2010. To reduce water consumption, the company plans to trim water usage in its business offices through waterless urinals and dual flush toilets while it searches for ways to lower consumption in the manufacturing process.

etnies has installed more than 600 solar panels and converted to water-based manufacturing. The company also has launched a seasonal sustainable footwear and clothing line called the SEED Project.

Senizergues was executive producer of the movie, "The 11th Hour."

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