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Co-Op America: Greening Businesses Large and Small
The second annual Green Business Conference takes place in Chicago this month; in advance of the gathering GreenBiz Radio sat down with Denise Hamler, director of Co-Op America's green business programs, to learn how the world of green business has grown.
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Joel Makower, Executive Editor
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State of Green Business 2008
In this landmark report, Joel Makower and the editors of GreenBiz.com answer the question: How are U.S. businesses doing in their quest to be more environmentally responsible? It introduces the GreenBiz Index, 20 indicators of progress, tracking the resource use, emissions, and business practices of U.S. companies: carbon, materials, energy, and toxics intensity, clean-tech investments, e-waste recovery, paper use, employee commuting, and more.
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Yet another lively week in the world of green business brought these headlines—Climate Counts ranks consumer companies (again) on global warming practices, the trucking industry slows down and Goldman Sachs banker Mark Tercek takes the helm of The Nature Conservancy. My reactions: - As a reporter covering business and the environment, I don’t want to let the perfect become the enemy of the good. We should cheer, or at least politely applaud, the small changes that companies make to lighten their environmental footprint. But we ought not to fool ourselves into believing that incremental change is adequate to the tasks ahead—of slowing down climate change, dealing with water issues, or eventually making our economy sustainable.
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These days, green marketers are challenged to efficiently reach consumers and effectively impact their attitudes and behaviors. There are many reasons for this of course: consumer attitudes are still evolving, familiarity with green products is just emerging and purchase behavior is inconsistent within and across categories. As such, marketers tend to look for targetable demographic groups or behaviors that have a higher propensity for green. -
The benefits of leasing transactions for roof-mounted systems are growing because installation costs are becoming more attractive, due in part to various state rebate programs and the increasing cost of electrical energy. - Say what you will about Shai Agassi, but no one will accuse him of thinking small. Agassi, who recently turned 40, has never worked in the energy industry or the automobile business. But he's trying to turn both industries upside down by getting the world to embrace electric cars. And he is making surprising progress.
- Last week, I had the opportunity to witness a milestone being reached in the effort to fight global warming: officials from 18 states - representing a majority of the US population - signed an agreement at Yale University that committed their states to action on global warming.
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Although experts are still debating at what point we're likely to see dramatic, rapid changes in global climate, the fact that the planet is able to absorb less carbon means the importance of concerted action is needed now. - Carbon finance may be the most interesting business that I've ever written about, and it is surely the most important. It is also incredibly complicated and hard to turn into a compelling story.
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For top executives, all problems are disguised opportunities. In order to steer a company away from the pitfalls of a carbon market, leaders need to develop and implement effective strategies. - Don't believe the scary things people are saying about global warming. No, I'm not talking about the melting ice caps, rising seas and flooding forecast by climate scientists-those should be taken seriously.
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At the Wall Street Journal's first sustainability-themed conference last week, the heads of dozens of industry-leading companies that climate change was going to have a major impact on business, even if a discussion of how to implement much-needed changes was missing from the meeting. - I type with four fingers of my left hand and one on my right. Fast.
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The government's futuristic "clean coal" power project has joined the long list of scuttled coal plants. The death spiral of coal energy is reminiscent of the 1980s popular blockade of nuclear plant construction. Investors and even the Bush administration are backing out. Was "An Inconvenient Truth" the "China Syndrome" of coal? -
The latest annual edition of Clean Energy Trends has just been published. My colleagues and I at Clean Edge have identified five key trends affecting clean-energy markets and produced our annual forecast of markets for four clean-energy technologies. And, working with our partners at New Energy Finance, we've analyzed the investment trends of the past year. -
As the current backlash on corn-based ethanol shows, when we fall in love with promising new technology too quickly, we run the risk of creating worse problems than we're originally trying to solve.
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