There's a classic, geeky science joke that "Chemists have all the solutions." That's starting to appear true from an environmental perspective, though it remains to be seen whether those solutions will actually come to market. Green chemistry, a common-sense discipline that's less than twenty years old, has been emerging in recent years from the lab and into the marketplace, making inroads in conventional chemical companies and creating opportunities for upstarts. As I've noted in the past, this has been taking place at a slow, almost imperceptible pace, with relatively little fanfare, considering the implications. And there's a long way to go before green chemistry fulfills its catalytic potential to transform the way we make things, doing so in a way that reduces risks to

In recent weeks, former vice president Al Gore challenged Americans to commit to producing 100 percent of electricity from "renewable energy and clean carbon-free sources" within 10 years. And former senator John Edwards launched a Half in Ten campaign "to reduce poverty in the United States by 50 percent within 10 years." Two bold, audacious goals. Same starting dates. Same decade-long trajectory. So, is there any chance that Messrs. Gore and Edwards might possibly join forces? Not likely, based on what I've seen and heard to date. That their respective laudable and ambitious goals could possibly be synergistic seems beyond the grasp of these two leaders and their acolytes. I've covered this topic — the job-creation potential of clean technology and renewable

This week's announcement by General Motors that it has joined with more than 30 utility companies across the U.S. to work on issues related to electric vehicles got a great deal of media play. But the coverage only began to scratch the surface of the complexity of bringing plug-in electric vehicles to market in mass quantities. In reality, the GM-utility conversation isn't entirely new. It began in January, at a Vehicle Electrification Workshop held at GM's research center in Warren, Michigan. I had the privilege of attending the meeting, which was facilitated by my colleagues at the sustainability strategy firm GreenOrder. The meeting included more than two dozen utility executives, including a team from the Electric Power Research Institute, the industry-funded consortium that served

Jeffrey Hollender, the founder, CEO at Seventh Generation, published a counterpoint to my recent post, How Bad Is Greenwashing, Really? I encourage you to read it here. I just responded on his site, and thought I'd share the conversation here. To wit: Jeffrey, Thanks for your comment. I've long admired your outspokenness on the topic of the green marketplace, and your willingness to be, as you describe yourself, an inspired protagonist. I don't disagree with some of your points, but I think you missed mine. It wasn't about companies that can't handle criticism. And it wasn't about condoning companies that are being misleading or dishonest. As you well know, I have been an outspoken critic of greenwashing myself over the past twenty years. But there is a tremendous amount of

Is greenwashing really as bad a problem as some are making it out to be? I've been thinking about this question a lot recently, as the G-word crops up more and more frequently in articles, blogs, reports, and conversations. Of course, the answer depends a lot on one's view of the potential for big companies to improve their environmental performance — and talk truthfully about it — and whether the pace of corporate change is sufficient to address the magnitude of the problems we face. Like "beauty" (and "green"), "greenwash" is in the eye of the beholder. The definition of greenwashing has changed in recent years. In the early 1990s, the term was used to describe deliberate and cynical attempts by companies to mislead the public about their

As fuel and electricity prices have ratcheted up, so, too, have the queries about what to do: where can companies, especially smaller ones, go for help? On the one hand, that's a big, vague question. Where you go depends on what business you are in, where you're located, what you need, and how much, if anything, you're able to spend. On the other hand, there's a lot of help out there, much of it low-cost or free, if only you know where to look. Below are just a few of the resources aimed at small and midsize companies. They will be of help largely to U.S.-based companies — apologies to those elsewhere, though there likely are analogs to these resources in other countries. This is by no means comprehensive; indeed, it probably only scratches the surface. But it points to a handful

The spring rains have yielded a bumper crop of new reports on the business of green. I've been a bit behind in fielding them, given my travels and last week's highly successful Greener by Design conference. Here are five of the latest:

My colleagues at Clean Edge have just released the Utility Solar Assessment (USA) Study, making the case that solar power has the potential to reach cost parity with retail-electricity rates in most regions of the U.S. in less than a decade — but only if electric utilities step up to the plate. The free report (Download — PDF), published in partnership with Co-op America, provides a robust roadmap for electric utilities to accelerate the growth of solar energy. Incorporating the latest technology, market, and policy breakthroughs, and

The greening of design is gaining interest, and I'm not simply talking about our fast-approaching conference on the topic, Greener by Design. Last week, Business for Social Responsibility and the design firm IDEO released a new free report (download - PDF) showing how companies are infusing sustainability into their design processes in ways that have led to innovative products that offer value to consumers.

The report offers an "A-B-C-D Approach to Making Better Products," as the subtitle promises. And while the real-life process may not be quite that alphabetic, or simple, the report offers a useful framework for how to think about product design and development through the lens of environmental sustainability, including some key questions that never seem to get

My life often takes me to amazing places, no more amazing than the Great Barrier Reef, where I've just taken two dives. I'm not an experienced diver, though my two dives off the coast of Cairns, Australia, nonetheless rank high in life experiences. Hovering over almost any spot of the reef yielded an abundance of life, the level of action growing the longer one stays and looks.

My too-brief Australian adventure took place en route to Wellington, New Zealand, from where this is being written. I'm here for World Environment Day, which, for the initiated, is a United Nations-sponsored event, celebrated since the mid 1980s each June 5, hosted by a different city. Wellington is this year's host and the theme — "Kicking the Carbon Habit" — seems as fanciful as it is formidable. In

My speaking schedule last week took me to Toronto, to a conference of commercial building owners and developers, along with a corps of product and service purveyors that do business with them. It was a good time to talk about the future of office buildings, looking beyond LEED and other green-building considerations to examine the role of buildings in a cleaner energy future. First, a little context. I've long maintained that the same constellation of forces that are requiring us to re-examine our energy generation and use — worldwide growing energy demand, depleting oil stocks, constrained and fragile electric grid, climate change, and all the rest — is fueling a wave of non-energy companies into the energy business. I'm not referring to the hundreds of solar, wind, biofuels, and